Touring Club Italiano launches digital map of Italian beauty
The Touring Club Italiano has launched an interactive digital map called 'Passione Italia' to promote Italian cultural heritage during the COVID-19 crisis. The initiative counters the 'contagion map' by offering daily virtual tours of landscapes, art cities, coastal areas, mountains, and villages. Content draws from the Green Guides Touring, journalist insights, and historical photo archives. Users are invited to share personal anecdotes and images on social media. Highlights include a Milan itinerary by editor Stefano Brambilla featuring Santa Maria presso San Satiro (with Bramante's trompe-l'œil) and San Maurizio al Monastero Maggiore (the 'Sistine Chapel of Milan' with 16th-century frescoes by Bernardino Luini's circle). Brambilla also recommends Abruzzo, including L'Aquila's basilicas of Collemaggio and San Bernardino, and trabocchi fishing machines on the Chieti coast. Gianni Morelli recounts Matera's 2019 European Capital of Culture year, specifically a performance of Mascagni's Cavalleria Rusticana by the Orchestra of the Teatro San Carlo di Napoli in the Sasso Caveoso district.
Key facts
- Touring Club Italiano launched 'Passione Italia' digital map
- Initiative promotes Italian tourism during COVID-19 pandemic
- Daily virtual tours feature art cities, coasts, mountains, villages
- Content sourced from Green Guides Touring and historical archives
- Public invited to share personal travel stories on social media
- Stefano Brambilla recommends Milan's Santa Maria presso San Satiro and San Maurizio al Monastero Maggiore
- Brambilla also highlights Abruzzo's L'Aquila and trabocchi in Chieti
- Gianni Morelli recalls Matera 2019 European Capital of Culture with Cavalleria Rusticana performance
Entities
Artists
- Donato Bramante
- Bernardino Luini
- Pietro Mascagni
Institutions
- Touring Club Italiano
- Teatro San Carlo di Napoli
Locations
- Italy
- Milan
- Lombardy
- Abruzzo
- L'Aquila
- Chieti
- Matera
- Basilicata
- Sasso Caveoso
- Torre Velasca
- Santa Maria presso San Satiro
- San Maurizio al Monastero Maggiore
- Basilica di Collemaggio
- Basilica di San Bernardino