Torino Musei loses 200k visitors in one year under new administration
The Fondazione Torino Musei, which oversees GAM, MAO, Palazzo Madama, and Borgo Medievale, saw a dramatic drop in attendance from 816,113 in 2016 to 616,960 in 2017 — a loss of nearly 200,000 visitors. The decline is attributed to the new Five Star Movement administration led by Mayor Chiara Appendino and Culture Councillor Francesca Paola Leon, who abandoned the blockbuster exhibition model of the previous administration. Under former mayor Piero Fassino and councillor Maurizio Braccialarghe, the city had hosted major shows of Impressionists like Degas, Renoir, and Monet, attracting record crowds (371,769 in 2015 at GAM alone). The new administration cancelled a planned Manet exhibition in 2017, citing structural weaknesses and over-reliance on personal relationships. A 20% budget cut to civic museums in February 2017, later partially restored with €3,371,000, was insufficient to prevent 28 staff redundancies. GAM director Carolyn Christov-Bakargiev noted that reinstalling the permanent collection is cheaper than mounting exhibitions, though investment correlates with audience numbers. Only Borgo Medievale saw an increase (149,607 in 2017 vs 143,000 in 2016).
Key facts
- Fondazione Torino Musei attendance fell from 816,113 in 2016 to 616,960 in 2017
- GAM attendance dropped from 371,769 in 2015 to 145,549 in 2017
- MAO had 93,400 visitors in 2017 vs 109,000 in 2016
- Palazzo Madama had 228,404 visitors in 2017 vs 310,000 in 2016
- Borgo Medievale grew to 149,607 in 2017 from 143,000 in 2016
- A planned Manet exhibition at GAM in 2017 was cancelled by the new administration
- Budget cuts of 20% in February 2017 were partially restored with €3,371,000 in December
- 28 museum employees faced redundancy
- Former mayor Piero Fassino and councillor Maurizio Braccialarghe had established partnerships with Musée d'Orsay, Hermitage, Beaubourg, and Tate Gallery
- GAM director Carolyn Christov-Bakargiev stated that reinstalling collections costs less than exhibitions
Entities
Artists
- Edgar Degas
- Auguste Renoir
- Claude Monet
- Edouard Manet
Institutions
- Fondazione Torino Musei
- GAM – Galleria d’Arte Moderna e Contemporanea di Torino
- MAO – Museo d’Arte Orientale
- Palazzo Madama
- Borgo Medievale
- Musée d'Orsay
- Ermitage
- Beaubourg
- Tate Gallery
- Skira
- Artribune
Locations
- Torino
- Italy