ARTFEED — Contemporary Art Intelligence

Toiletpaper-designed loft for sale in Milan for €595,000

market-auction · 2026-04-27

A 75-square-meter loft in Milan's Sempione district is up for sale at €595,000 through Italy Sotheby's International Realty. Located on via Luigi Canonica, it was originally created as a showroom for the Toiletpaper Living project, which debuted in early 2023. The loft features Toiletpaper wallpaper, furniture by brands like LondonArt, Seletti, and Gufram, and designs highlighting themes such as Donald Trumpet and Family Portrait. Its bathroom boasts a unique Shit-series shower, the ceiling mimics a cloudy sky, and one wall pays tribute to Renaissance trompe l'oeil frescoes (The Lady Baby). Founded by Maurizio Cattelan and Pier Paolo Ferrari, Toiletpaper has evolved from a magazine into a brand. Ferrari noted the desire to create a new space outside traditional galleries. Previously available on Airbnb, it's now meant for an individual buyer.

Key facts

  • Loft in Milan's Sempione district, via Luigi Canonica, 75 sqm
  • Listed by Italy Sotheby's International Realty for €595,000
  • Entirely wallpapered with Toiletpaper designs by LondonArt
  • Furnished with Toiletpaper pieces, including collaborations with Seletti and Gufram
  • Features Toiletpaper motifs: Donald Trumpet, Beauty is Nothing, Family Portrait
  • Bathroom includes Shit-series shower
  • Ceiling mimics cloudy sky, wall references Renaissance trompe l'oeil (The Lady Baby)
  • Originally created for Toiletpaper Living project launched early 2023
  • Previously available on Airbnb
  • Toiletpaper founded by Maurizio Cattelan and Pier Paolo Ferrari

Entities

Artists

  • Maurizio Cattelan
  • Pier Paolo Ferrari

Institutions

  • Italy Sotheby's International Realty
  • Toiletpaper
  • LondonArt
  • Seletti
  • Gufram
  • Artribune

Locations

  • Milan
  • Italy
  • via Luigi Canonica
  • Sempione
  • Paolo Sarpi
  • Arco della Pace
  • via Balzaretti

Sources