Toilet Paper's Largest Exhibition Opens at Nita Mukesh Ambani Cultural Centre in Mumbai

The largest exhibition ever dedicated to Toilet Paper, the creative project by artist Maurizio Cattelan and photographer Pierpaolo Ferrari, has opened at the Nita Mukesh Ambani Cultural Centre in Mumbai, India. Titled "Run as slow as You can," the show runs until October 22, 2023. It blends photography, design, architecture, and installations across four chapters on different floors of the centre. The first chapter, "Take a Left, Right?," is a labyrinth of photomontages exploring desire, repulsion, irony, and gluttony. The second, "Is There Room in the Sky?," features optical illusions distorting space and time. The third, "Una casa è un edificio in cui vivono le persone," deconstructs the concept of a perfect home with a roofless structure, a pool filled with bananas, and other dysfunctional domestic objects. The final chapter, "The Control Room," is a monochromatic Lynchian space filled with archival objects, images, and works from the studio's Milan headquarters. Ferrari explained in a video that Toilet Paper aims to create a space outside the market and business, inspired by online culture, without explaining the reasoning behind the images to allow cross-cultural communication. The exhibition alters visitors' senses and certainties to foster new perceptions of everyday surroundings.