Tobias Rehberger's 'Tous pour les femmes' at Giò Marconi, Milan

Tobias Rehberger (Esslingen, 1966) presents his fourth solo exhibition at Galleria Giò Marconi in Milan, titled 'Tous pour les femmes'. The show runs until January 28, 2017. Rehberger, who won the Golden Lion in 2009 for a café-installation blending architecture and Op art, now shifts focus to mass culture imagery. The exhibition features vignettes, posters, and sketches that engage with provocation and political incorrectness, addressing stereotypes rather than archetypes—particularly feminine ones. The neon sign 'Tous pour les femmes' serves as the exhibition's title, echoing the hedonistic invitation of his earlier work. Rehberger's current pieces deconstruct popular culture's imaginary, moving away from his earlier immersive installations toward more graphic, provocative works.