Timothée Chalamet Invests in Independent Watchmaker Urban Jürgensen, Shifting Celebrity Endorsement Paradigm
Timothée Chalamet, the actor known for his roles in various films, has taken a minority ownership in the independent watch brand Urban Jürgensen, stepping beyond mere endorsements. He shared this news on Instagram, citing a film director as the catalyst for his enduring fascination with watchmaking. At Urban Jürgensen's headquarters, he engaged with master watchmaker Kari Voutilainen and CEO Alex Rosenfield to delve into the craft. Established in the early 1800s by Danish watchmaker Urban Jürgensen, the brand has experienced a revival since 2021. As a former Cartier ambassador, Chalamet has previously showcased Urban Jürgensen on red carpets. This collaboration grants him creative influence, potentially shaping future timepieces in the five- and six-figure price range, indicating a new trend in luxury celebrity partnerships.
Key facts
- Timothée Chalamet announced a minority ownership stake in Urban Jürgensen on Instagram.
- He began exploring artisanal watchmaking years ago after inspiration from a film director.
- Chalamet met with master watchmaker Kari Voutilainen and CEOs Alex and Andrew Rosenfield to study the craft.
- Urban Jürgensen was founded in the early 19th century by Danish watchmaker Urban Jürgensen.
- The brand is experiencing a renaissance since 2021 under Voutilainen's guidance.
- Urban Jürgensen's creative approach includes campaigns by Ellen von Unwerth and interviews with Rashida Jones, Edward Ruscha, and Leon Bridges.
- Chalamet has discussed horology with collectors Kevin O'Leary and Tyler, the Creator.
- Timepieces from Urban Jürgensen are priced in the five- and six-figure range.
Entities
Artists
- Timothée Chalamet
- Kari Voutilainen
- Alex Rosenfield
- Andrew Rosenfield
- Kevin O'Leary
- Tyler, the Creator
- Ellen von Unwerth
- Rashida Jones
- Edward Ruscha
- Leon Bridges
- Urban Jürgensen
Institutions
- Urban Jürgensen
- Cartier
- Royal Danish court
- Robb Report
Locations
- Denmark