Time's Live Events Revenue to Hit Half of Total by 2026
Time magazine anticipates that by 2026, revenue from live events and associated digital activities will represent 50% of its overall earnings, a notable increase from 28% in 2023. TheWrap received confirmation from the company regarding this projection. This year, Time plans to host 47 events, a rise from just 11 in 2022. This trend highlights the increasing significance of live events as a source of income for publishers, especially within the media sector. The details were shared by The Wrap through MSN.
Key facts
- Time's live events and digital revenue projected to be 50% of total revenue in 2026.
- In 2023, live events and digital revenue accounted for 28% of Time's total revenue.
- Time expects to hold 47 events in 2026, up from 11 in 2022.
- The projection was confirmed to TheWrap.
- The report was published on MSN.
- The source article is titled 'Why publishers need live events strategies to thrive'.
Entities
Institutions
- Time
- TheWrap
- MSN