TikTok Memes Fuel Box Office Success of Horror Film 'Obsession'

The horror film 'Obsession' has become a TikTok phenomenon, with its viral memes driving a 30% box office boost in its second weekend. Directed by 26-year-old Curry Barker, who previously built a YouTube following of over one million with sketch comedy, the film blends humor and horror. The plot follows Bear (Michael Johnston), who makes a cursed wish using a 'One-Wish Willow,' transforming his friend Nikki (Inde Navarrette) into a violently possessive demonic girlfriend. TikTok users have latched onto Navarrette's performance, particularly a scene where she yells 'No, no no' in a restaurant, which has become the film's unofficial sound. The online trend has led to audience disruptions in theaters as viewers film popular scenes. Barker's comedy background is evident in the film's tone, which shifts between absurd and disturbing. The film's success mirrors the 'chicken jockey' trend for the Minecraft Movie but has been less chaotic. Despite its dark premise, the film has inspired self-deprecating and relatable content on TikTok, with both male and female viewers creating skits. The low-budget film's box office performance is a rare feat, attributed to strong word of mouth and social media buzz.