theGIFER International GIF Art Festival Debuts in Turin During Art Week

The first edition of theGIFER, an International GIF Art Festival, will take place in Turin from November 2 to 6, 2016, coinciding with the city's art week. The festival aims to explore GIFs as a contemporary language and art form, building on the global GIF art movement that emerged from platforms like Tumblr. It features daily events at different venues: November 2 at Superbudda with an immersive performance translating GIFs into orchestral sounds; November 3 at NH Carlina hotel courtyard; November 4 at Toolbox in collaboration with Torino Graphic Days; November 5 at Q35 with the NESXT project; and November 6 at Cinema Massimo for the awards ceremony. Throughout the festival, GIFs will be displayed on Turin's metro screens and digital supports by IGPDecaux at Turin and Milan airports. The festival includes a conference on GIF art in collaboration with DAMS of Bologna, addressing issues like market value of reproducible digital works. Sponsors include IGPDecaux, EDI, Global Tourist Consulting, with partners GTT, Museo Nazionale del Cinema, Okkult Motion Pictures, DAMS – Università degli Studi di Torino, and NH Carlina. theGIFER is conceived as an itinerant project with future editions planned for 2017 in Turin and beyond.