The Onion's InfoWars Takeover Attracts Hundreds of Thousands of Followers, Surpassing Jones's Audience
The Onion, after acquiring Alex Jones's far-right outlet InfoWars, has repurposed it into a self-parody, drawing hundreds of thousands of Instagram, YouTube, and TikTok followers. What could have been a fleeting joke has evolved into a legitimate enterprise, with viewership that now exceeds Jones's original reach. TheWrap, via Yahoo!, reported on the brand's remarkable growth and its transformation into a viable business.
Key facts
- The Onion acquired InfoWars from Alex Jones.
- The Onion turned InfoWars into a parody of itself.
- The brand gained hundreds of thousands of followers on Instagram, YouTube, and TikTok.
- The takeover was initially seen as a one-note joke.
- It has become a real business.
- Viewership exceeds Alex Jones's own.
- TheWrap reported the story via Yahoo!.
- The article was sourced from TheWrap on Yahoo!.
Entities
Artists
- Alex Jones
Institutions
- The Onion
- InfoWars
- TheWrap
- Yahoo!
- YouTube
- TikTok