The Lab Saigon Creates Branding for Yangon's Doe Khit Gallery
The Lab Saigon has developed a branding and visual identity for Doe Khit Gallery, a mixed-concept space in Yangon's historic Secretariat building. The name 'Doe Khit' translates to 'Our Time' in Burmese. The dynamic wordmark draws inspiration from the Secretariat's iconic shape and the gallery's interior. Modular designs are based on Burma's traditional rattan balls, symbolizing the weaving of history, culture, and the future. The project is part of the Secretariat's historic revival. The creative team includes Creative Director Tuan Le, Guest Creative Director Felix Ng (Anonymous Singapore), Interior Designers Daniel Arce, Tram Dang, Thu Le, and Chloe Dinh, Graphic Designers Andree Nguyen and Ngoc Pham, Production Director Nhung Ho, Account Director Phuong Anh Nguyen, Creative Strategist Ly Tong, Account Manager Huyen Vo, and Account Executive Khoa Do.
Key facts
- The Lab Saigon created branding for Doe Khit Gallery.
- Doe Khit means 'Our Time' in Burmese.
- The gallery is located in Yangon's Secretariat building.
- The wordmark is inspired by the Secretariat's shape.
- Modules are based on Burmese rattan balls.
- The project is part of the Secretariat's historic revival.
- Tuan Le is Creative Director.
- Felix Ng is Guest Creative Director from Anonymous Singapore.
Entities
Artists
- Tuan Le
- Felix Ng
- Daniel Arce
- Tram Dang
- Thu Le
- Chloe Dinh
- Andree Nguyen
- Ngoc Pham
- Nhung Ho
- Phuong Anh Nguyen
- Ly Tong
- Huyen Vo
- Khoa Do
Institutions
- The Lab Saigon
- Doe Khit Gallery
- Anonymous Singapore
Locations
- Yangon
- Myanmar
- Secretariat