The Florentin Hotel in Frankfurt Opens with 471-Work Art Collection
The Florentin has debuted in Frankfurt, showcasing The Althoff Collection, which comprises 471 contemporary art pieces created by eleven global artists. This initiative, designed by the Austrian firm Velvenoir in partnership with Unscripted and Atelier Zürich, incorporates the collection throughout 134 guest rooms, hallways, and communal spaces. The curatorial focus highlights themes of reduction and equilibrium, drawing inspiration from natural shapes and abstract landscapes. Featured artists include RappUnger, Jan Schünke, Dušica Pejic, Amélie Ducommun, Silvia Granata, Marianne Lang, Sun Young Min, and Hiroko Yoshimoto. The hotel also features a historic villa as a Gesamtkunstwerk and is dedicated to promoting emerging talent. The Florentin was inaugurated in late 2025, with future collaborations planned with the Städel Museum Frankfurt.
Key facts
- The Florentin hotel opened in Frankfurt in late 2025 as part of the Althoff Collection.
- The hotel features a permanent art collection of 471 original works by 11 international artists.
- The art concept was developed by Velvenoir, an Austrian art consulting firm from Salzburg.
- Interior design was by Unscripted (Singapore) and Atelier Zürich (Zurich).
- Artists include RappUnger, Jan Schünke, Dušica Pejic, Amélie Ducommun, Silvia Granata, Marianne Lang, Sun Young Min, and Hiroko Yoshimoto.
- The collection is installed in 134 guest rooms, lofts, suites, corridors, and public areas.
- The hotel's historic villa is treated as a Gesamtkunstwerk with signature suites as immersive themed worlds.
- The Florentin plans a cooperation with the Städel Museum Frankfurt.
Entities
Artists
- Idalene Rapp
- Natascha Unger
- RappUnger
- Jan Schünke
- Dušica Pejic
- Amélie Ducommun
- Silvia Granata
- Marianne Lang
- Sun Young Min
- Hiroko Yoshimoto
Institutions
- Althoff Collection
- Althoff Hotels
- Velvenoir
- Unscripted
- Atelier Zürich
- Städel Museum Frankfurt
- Kunsthochschule Berlin Weißensee
- ENSAD Paris
- Hochschule der Bildenden Künste Barcelona
- Universität Mozarteum Salzburg
- Licht Kunst Licht
Locations
- Frankfurt
- Germany
- Salzburg
- Austria
- Singapore
- Zurich
- Switzerland
- Berlin
- Paris
- France
- Barcelona
- Spain
- Los Angeles
- United States
- Japan
- Serbia
- Italy
- Korea
- Bergisch Gladbach
- Celle
- Rottach-Egern
- Tegernsee
- London
- United Kingdom
- St. Tropez
- Cologne
- Paul-Ehrlich-Str. 9, 60596 Frankfurt am Main