The Enduring Craft of Sign Painters: From Ghost Signs to Wall Dogs
Sign painting, a manual advertising technique that flourished from the late 19th century through the mid-20th century, has never fully disappeared. Known colloquially as "wall dogs" for their grueling work scaling buildings in safety harnesses, these skilled workers still operate today, experiencing a vintage-inspired resurgence. A 2014 video by Vocativ titled "Wall Dogs" documents contemporary sign painters in New York City, showing their studios filled with paint, solvents, and equipment. Earlier, in 2010, filmmakers Faythe Levine and Sam Macon began a project on sign painters, resulting in the film "Sign Painters" and a 2012 book published by Princeton Architectural Press, with a preface by artist Ed Ruscha, who himself once worked as a sign painter.
Key facts
- Sign painting was widespread in the 1960s before digital marketing and printed banners.
- Ghost signs were painted on building walls by skilled worker-painters.
- The craft peaked in the early 20th century and declined with faster, cheaper methods.
- Sign painters are still active and are becoming fashionable again as vintage rarities.
- They are called 'wall dogs' because they work hanging on walls all day.
- Vocativ published a video titled 'Wall Dogs' in 2014 about New York sign painters.
- Faythe Levine and Sam Macon started a project on sign painters in 2010.
- The book 'Sign Painters' was published by Princeton Architectural Press in 2012 with a preface by Ed Ruscha.
Entities
Artists
- Ed Ruscha
- Faythe Levine
- Sam Macon
Institutions
- Vocativ
- Princeton Architectural Press
Locations
- United States
- New York