The Edit Runway at Australian Fashion Week Bridges Style Confidence Gap
The Edit Runway, presented by NIVEA, will take place at Sydney/Warrane's Museum of Contemporary Art on Thursday May 14th during Australian Fashion Week. Styled by celebrity stylist Jess Pecoraro, the event features brands including AJE Studio, Anna Quan, Bec + Bridge, and Friends with Frank. The runway is inspired by a NIVEA-commissioned study on the "style confidence gap," which explores the disconnect between desired and actual wardrobe choices due to concerns like sweat marks, stains, and body odor. The event aims to encourage attendees to embrace riskier fashion choices. Tickets are available for the public.
Key facts
- The Edit Runway occurs at Sydney/Warrane's Museum of Contemporary Art.
- Event date: Thursday May 14th.
- Styled by celebrity stylist Jess Pecoraro.
- Participating brands: AJE Studio, Anna Quan, Bec + Bridge, Friends with Frank.
- Presented by NIVEA.
- Based on a NIVEA-commissioned study about the 'style confidence gap'.
- The study addresses how sweat, stains, and body odor affect clothing choices.
- Part of Australian Fashion Week.
Entities
Artists
- Jess Pecoraro
Institutions
- Museum of Contemporary Art
- AJE Studio
- Anna Quan
- Bec + Bridge
- Friends with Frank
- NIVEA
- Australian Fashion Week
- AFC Australian Fashion Week
- frankie
Locations
- Sydney
- Warrane
- Australia