The Click designs 24 unique identities for Imperial College London faculties
UK branding studio The Click has created a visual identity system for Imperial College London that gives each of its 24 faculties a bespoke 'I' logo reflecting its discipline. The aeronautics department's I glides, while chemistry's is made of polymer chains. Creative director Bobby Burrage said the goal was to make the brand 'braver, not louder,' emphasizing belonging over competition. The Click interviewed every department across engineering, medicine, and natural sciences to inform the designs, which were collectively signed off by each department and the central brand team. The branding extends to merchandise like notebooks and hoodies, aiming to integrate into student life. Burrage hopes the system will foster pride and ownership as it embeds further.
Key facts
- The Click designed 24 different 'I' logos for Imperial College London faculties.
- The aeronautics I glides; the chemistry I is made of polymer chains.
- Creative director Bobby Burrage led the project.
- The Click interviewed every department across three facilities: engineering, medicine, and natural sciences.
- Each design was signed off by the respective department and central brand team.
- The branding includes merchandise such as notebooks, hoodies, and mugs.
- The objective was to create a brand for all that fosters belonging.
- Imperial College London is located in South Kensington.
Entities
Artists
- Bobby Burrage
Institutions
- The Click
- Imperial College London
- It's Nice That
Locations
- South Kensington
- United Kingdom