The Agency of Love & Logic Rebrands with Duality-Driven Website
The Agency of Love & Logic has unveiled a new website as part of its rebranding initiative, highlighting the interplay of emotion and logic. Aimed at clients, colleagues, and potential talent, the site acts as both a portfolio and a glimpse into the agency's creative methodology. It includes a love/logic toggle for showcasing emotional narratives and strategic insights in case studies, with minimal artistic direction from photographer Ashley Vanderlaan. The content was created with a focus on authentic individuals rather than AI-generated images. Challenges arose from maintaining consistency without a dedicated designer. Developed by Stas Bondar using Astro, JavaScript, TypeScript, SCSS, and Tailwind CSS, the site features seamless transitions, scroll-driven animations, and WebGL-enhanced graphics for optimal performance.
Key facts
- The Agency of Love & Logic launched a new website as part of its rebrand.
- The site explores the tension between 'love and logic' through design and interaction.
- Target audiences include existing clients, prospective clients, industry peers, and emerging talent.
- Art direction combines real subjects with surreal 3-D objects, shot by Ashley Vanderlaan.
- A love/logic toggle lets users switch between emotional and strategic perspectives in case studies.
- The team produced all content hands-on, avoiding AI-generated imagery.
- The site was built by Stas Bondar using Astro, JavaScript, TypeScript, SCSS, Tailwind CSS, Sanity, and GSAP.
- Technical features include barba.js page transitions, Lenis scrolling, and OGL WebGL graphics.
Entities
Artists
- Ashley Vanderlaan
- Stas Bondar
Institutions
- The Agency of Love & Logic