Tendril Designs Visual Identity for Riot Games' League of Legends Worlds 2022
In partnership with Riot Games, Tendril developed a visual identity, motion branding system, and toolkit for the League of Legends Worlds 2022 championship. This design framework adapts to various competition stages, integrating team colors, logos, and assets while ensuring a cohesive and unique appearance. The initiative was spearheaded by creative directors David Jung, Vince Than, Alexandre Torres, Nidia Dias, and Tom Crate, alongside executive producer Ramona Gornik-Lee. The project team comprised producers, directors, art directors, designers, and animators. The branding system was revealed on October 17, 2022.
Key facts
- Tendril collaborated with Riot Games for Worlds 2022 branding.
- The visual identity includes motion branding and a toolkit.
- The design system scales with each stage of the competition.
- Creative directors: David Jung, Vince Than, Alexandre Torres, Nidia Dias, Tom Crate.
- Executive producer: Ramona Gornik-Lee.
- The system accommodates multiple team colors, logos, and assets.
- The project was announced on October 17, 2022.
- The full case study is available on Tendril's Behance post.
Entities
Artists
- David Jung
- Vince Than
- Alexandre Torres
- Nidia Dias
- Tom Crate
- Ramona Gornik-Lee
- Niko Hook
- Emily McCallen
- Andrea Chan
- Adam Brandon
- Bruno Canales
- Alexandre Veaux
- Rafa Cezar
- Leonardo Bortolussi
- Pedro Cruz
- Yeseong Kim
- Runbo Chen
- Benjamin Luthold
- William Sharkey
- Aiden Riekenbrauck
- Hernan Lindenbaum
- Corey Larson
- Zack Lovatt
- Andrew Footit
Institutions
- Riot Games
- Tendril