Tempo Tissues Redesign: FAI Heritage and NaviLens Accessibility

The Italian tissue brand Tempo, established in 1929, has unveiled a new graphic identity that emphasizes its heritage with the prominent display of its founding year. The redesign reaffirms the brand's core values of softness, strength, and biodegradability. Continuing its partnership with FAI – Fondo per l’Ambiente Italiano, Tempo will release a 2025 special edition box collection inspired by Italian cultural landmarks. The 2025 edition, available from June 2025 in stores and online, features the Castello e Parco di Masino in Piedmont with its wooden coffered ceiling, along with a decorative detail from the Castello di Avio in Trentino and the labyrinth of Castello di Masino. The collection also includes a "blu Tempo" version as a contemporary reinterpretation of the classic brand identity. A key innovation is the introduction of NaviLens technology, which uses high-readability QR codes on packaging to provide real-time audio information via a dedicated app, enhancing accessibility for blind and visually impaired users.