TEMPO: Conceptual Packaging Design as Daily Ritual
TEMPO, a cutting-edge chocolate brand designed by LYM DESIGN STUDIO, seeks to transform chocolate consumption by linking it to energy fluctuations throughout the day. Each chocolate bar corresponds to a specific time and emotional state, such as "Wake" at 6:40, "Clarity" at 8:15, and "Align" at 13:10. The sleek packaging features modern digital clock designs and a striking gradient that reflects daily light changes. Crafted with high-quality ingredients like orange peel and gold leaf, TEMPO transforms the chocolate experience into one focused on wellness, rather than merely a sweet indulgence.
Key facts
- TEMPO is a conceptual confectionery brand by LYM DESIGN STUDIO.
- The brand uses a time-based naming logic for chocolate bars.
- Each bar corresponds to a specific timestamp and emotional anchor.
- Timestamps include 6:40 (Wake), 8:15 (Clarity), 10:20 (Flow), 13:10 (Align), and 16:15 (Push).
- Packaging features oversized digital timestamps and minimalist typography.
- The brand name is blind debossed on the top white field.
- Boxes have a split design: uncoated white upper half and gradient lower half.
- Chocolate molds are stamped with structural TEMPO typography.
- Ingredients include orange peel in white chocolate and gold leaf in dark cacao.
- The project repositions chocolate as a daily wellness ritual.
Entities
Institutions
- LYM DESIGN STUDIO