Templo crafts warm, handcrafted brand identity for climate non-profit Casi
Templo has designed the brand identity for Casi (Climate Action Service International), a climate non-profit that drives sustainable practices in the visual arts. The identity deliberately avoids alarmism and data-heavy narratives, instead using a warm, handcrafted look inspired by the subversive simplicity of hobo hieroglyphics from the Great Depression. The logo features an animated standing figure that originated from a shadow cast by Templo co-founder Pali Palavathanan's daughter. The visual language includes deliberately imperfect graphic cut-outs, hand-animated using traditional onion-skinning techniques, balanced with a minimal typographic system using contemporary Grotesk. The identity aims to reflect the act of making art and to make sustainability approachable for the creative community.
Key facts
- Casi is a climate non-profit driving sustainable practices in the visual arts.
- Templo is a cause-led branding and design agency.
- The identity draws on hobo hieroglyphics from the Great Depression.
- The logo's animated standing figure was inspired by a shadow cast by Pali Palavathanan's daughter.
- The design uses hand-animated cut-outs with traditional onion-skinning techniques.
- The typographic system uses contemporary Grotesk.
- The identity deliberately sidesteps alarmism, judgment, and guilt.
- Pali Palavathanan is co-founder and creative director of Templo.
Entities
Artists
- Pali Palavathanan
Institutions
- Casi
- Templo
- It's Nice That