Teen Sisters' Trippat Crochet Brand Conquers Madonna and Jovanotti

Laura and Ludovica De Luca, aged 18 and 15 from Naples, founded Trippat in March 2020 during the first lockdown, learning crochet from their grandmother Mena. Their colorful hats, sold via Instagram, have been worn by Madonna, Jovanotti, Fiorello, Laura Pausini, and others. The brand blends 1970s psychedelic culture, street art, and Gen Z aesthetics, emphasizing handmade sustainability and individuality. Their signature ONI hat, inspired by Japanese folklore, symbolizes uniqueness. Trippat aims to challenge fast fashion by promoting slow fashion as unique and desirable. They are in contact with Madonna for future projects and aspire to dress Erykah Badu. The brand's name derives from "trippy hats" Neapolitan slang.