Tech Nexts Unveils Branding and Visual Identity by linekerdesign.com.br

Tech Nexts, an IT solutions provider offering services such as IT management, information security, and technology consulting, launched a new branding and visual identity in late 2022. The project was led by creative director Lineker of linekerdesign.com.br, with motion design by Lucas Santiago and Lineker, and 3D work by Daniel Quaresma. The brand centers on the concept of connectivity, aiming to create a modern, dynamic, and digital visual system that reflects the company's core values and adapts across mediums. The design process began with an analysis of Tech Nexts' brand positioning to ensure alignment with its ethos. The resulting identity is not merely a logo but a comprehensive system that can be integrated into various applications, from structured cabling to home automation. This strategic rebranding positions Tech Nexts as a leader in the tech industry, emphasizing its approach to solving IT problems through connectivity.