Taylor Swift files trademark for voice and image against AI threats

Taylor Swift has filed new trademark applications to protect her voice and image from the threats posed by artificial intelligence, according to the law firm Gerben IP. The documents were submitted on behalf of TAS Rights Management on April 24. The filings include two sound marks covering her voice: "Hey, it's Taylor Swift" and "Hey, it's Taylor," and one visual mark. Intellectual property attorney Josh Gerben noted that this represents a broader shift in how celebrities are using trademark law to combat AI. Swift has personally experienced AI-generated songs mimicking her voice and even pornographic images. The Brazilian version of a Taylor Swift song created with AI has surpassed the original in popularity.