Taste Health Nutrition Branding by Dex Studio

Dex Studio, a design team comprising Drielly Adriana, Caio Resende, and Rodrigo Balbino, has unveiled a comprehensive branding and packaging identity for Taste Health, a modern nutrition brand. The project, showcased on Behance, features a bold sans serif wordmark in deep cobalt blue, paired with a clean petal star icon. The visual system employs pale blue panels contrasted with rich royal blue color blocks, creating a fresh and direct aesthetic for daily food supplements. The design extends across physical pouch packs, outdoor billboards, street kiosks, and bus stop posters, with matte stand-up pouches displaying product names like Taste Immunity. The branding aims to shift wellness away from clinical tropes by using friendly blue tones and bold typography, balancing active lifestyle photography with clean type blocks. The project demonstrates how smart branding can build a daily health habit, offering insights for designers working on health product systems and package labels.