Tarot Readings by Clara Aloi at MoMA Store's Fatto Bene Pop-Up
At the MoMA Store on Spring Street in New York, the Fatto Bene pop-up features Italian design classics like Coccoina glue, Pigna notebooks, Modiano playing cards, and Fabbri cherries. Recently, tarot reader Clara Aloi conducted readings using traditional Piedmontese tarot cards. Aloi, an international garment buyer by profession, discovered tarot in a hostel in Yunnan, China, near the Tibetan border, where an Italian pharmacist read her cards. She uses tarot not to predict the future but to offer a snapshot of the present and direction. Her readings at MoMA used a custom skirt featuring the World card, made by her friend Antonella. Aloi notes that New Yorkers are curious about the Piedmontese deck, which differs from the Rider-Waite deck used in America. She hopes to make tarot her full-time career and travel the world with it.
Key facts
- Fatto Bene pop-up is ongoing at MoMA Store on Spring Street in New York.
- Clara Aloi, known as 'claromante', read traditional Piedmontese tarot cards at the pop-up.
- Aloi first encountered tarot in a hostel in Yunnan, China, near the Tibetan border.
- She uses tarot to provide a photograph of the present moment, not to predict the future.
- Aloi is an international garment buyer who sources clothing in Asia for Italian designers.
- The Piedmontese tarot deck features mirrored figures and Arabic numerals, unlike the Rider-Waite deck.
- Aloi's friend Antonella made her a skirt with the World card, which she wore at MoMA.
- Aloi offers tarot readings via video call and finds it equally effective as in-person.
- Her dream is to make tarot her full-time job and travel the world.
- The pop-up includes items like Coccoina, Pigna notebooks, Modiano cards, and Fabbri cherries.
Entities
Artists
- Clara Aloi
- Antonella
- Francesca Magnani
Institutions
- MoMA Store
- Fatto Bene
- Artribune
Locations
- New York
- United States
- Spring Street
- Yunnan
- China
- Tibet
- Italy