T-POST: The World's First Wearable Magazine
Swedish brand T-POST has been printing art and culture news on T-shirts since 2004, functioning as a wearable magazine. Founder Peter Lundgren conceived the idea after a heated debate on reinventing the classic magazine format. Subscriptions cost €35 per month for one shirt, with a cap of 2,000 active subscribers to maintain exclusivity. T-POST has collaborated with brands like Alife and Staple, as well as organizations such as TEDx and RMH (Respect My Hustle). Stories range from in-depth interviews with figures like Ricky Powell and Eric HAZE to reflections on societal changes. The project offers a creative response to the crisis in print media, combining journalism with fashion.
Key facts
- T-POST is a Swedish brand that prints news on T-shirts.
- Founded in 2004 by Peter Lundgren.
- Subscription costs €35 per month for one shirt.
- Maximum of 2,000 active subscribers at any time.
- Collaborated with Alife, Staple, TEDx, and RMH.
- Features interviews with Ricky Powell and Eric HAZE.
- Described as a crossover between publishing and fashion.
- Ships to subscribers in over 50 countries.
Entities
Artists
- Ricky Powell
- Eric HAZE
Institutions
- T-POST
- Alife
- Staple
- TEDx
- RMH (Respect My Hustle)
- Artribune
Locations
- Sweden