Swisscom TV launches blockchain-based art gallery Noow Art
Swisscom TV has launched Noow Art, a blockchain-based digital art gallery accessible to its subscribers. The platform allows users to collect limited-edition digital artworks authenticated via Ethereum blockchain smart contracts (ERC 721), assigning a unique code to each file to prevent forgery. Curated by Stefanie Marlene Wenger, the initial catalog features 30 artists and 100 works, including three Italians: Emiliano Zucchini, Domenico Dom Barra, and Paolo Cimica. Noow Art aims to bring digital art to a broad audience and foster collecting in a market still hesitant due to the replicable nature of digital files. The platform plans to host curated exhibitions and collaborate with gallerists. Similar initiatives like Sedition, Framed, BlackDove, and the defunct Electric Objects have attempted to commercialize digital art. Noow Art's integration with Swisscom TV's 300 channels and 1.5 million subscribers offers significant audience reach beyond traditional galleries and fairs.
Key facts
- Noow Art is a digital art gallery launched by Swisscom TV.
- Artworks are authenticated via Ethereum blockchain using ERC 721 smart contracts.
- The platform targets Swisscom TV's 1.5 million subscribers.
- Curated by Stefanie Marlene Wenger with 30 artists and 100 works at launch.
- Three Italian artists are included: Emiliano Zucchini, Domenico Dom Barra, and Paolo Cimica.
- Noow Art plans to host curated exhibitions and collaborate with gallerists.
- Similar platforms include Sedition, Framed, BlackDove, and Electric Objects.
- The article was written by Valentina Tanni for Artribune.
Entities
Artists
- Emiliano Zucchini
- Domenico Dom Barra
- Paolo Cimica
- Stefanie Marlene Wenger
Institutions
- Swisscom TV
- Noow Art
- Artribune
- Sedition
- Framed
- BlackDove
- Electric Objects
- Giphy
Locations
- Frascati
- Rome
- Naples
- Florence