Swiss artisan-gallerist Jan Eugster opens in Belgrade

In 2008, Jan Eugster, an entrepreneur from St. Gallen, Switzerland, launched a company that creates artwork for notable artists such as Rudolf Stingel and Piero Golia. Three years ago, he inaugurated a gallery in Berlin and has now expanded to Belgrade, Serbia, filling a void in the local art scene. This new gallery focuses on promoting mid-career and emerging talents while encouraging international cultural dialogue, especially given Serbia's distinctive geopolitical circumstances. Eugster observes that the country's historical changes have diminished public engagement with contemporary art, but recent initiatives, including the reopening of MoCAB and the October Salon, suggest a hopeful trend. He also points out the lack of institutional backing and the tendency of corporations to purchase decorative art.