Supreme's story in a new Phaidon book explores its art world roots

The newly released Phaidon book, 'James Jebbia – Supreme,' details the evolution of the streetwear label from its inception in New York in 1994 to its current valuation of $1 billion as a global sensation. It showcases Supreme's strong connections to the art community, featuring partnerships with notable artists such as Cindy Sherman, HR Giger, and the Chapman Brothers. In the introduction, art critic Carlo McCormick reflects on Keith Haring's Pop Shop on Lafayette Street, the site of Supreme's inaugural store, highlighting Haring's view of commercial ventures as a form of expression. The book also includes a poem by Harmony Korine, whose works, including 'Kids' and 'Spring Breakers,' resonate with Supreme's rebellious spirit. Founder James Jebbia, awarded by the CFDA in 2018, asserts that Supreme transcends fashion. The brand has expanded to locations including Los Angeles (2004), London (2011), Paris (2016), and Brooklyn (2017), with a 50% stake acquired by the Carlyle Group in 2017, affirming its $1 billion valuation.