Supermarché Ferraille: Satirical Supermarket at Montreuil Youth Book Fair
In December 2006, "Supermarché Ferraille," an innovative art installation, debuted in the basement of Montreuil’s Salon du livre et de la presse jeunesse in Seine-Saint-Denis. This installation humorously critiqued supermarket culture, showcasing shopping carts with witty expressions such as "Plaisir d'offrir, joie de recevoir." A vendor distributed mock "aggressive marketing packages" as freebies, while playful signs exclaimed phrases like "Un coup de boule dans les prix." Among the imaginative offerings was a satirical item described as "Foie gras de Chômeur," suggesting a connection between food and social issues. The installation used humor to address consumerism and social disparity.
Key facts
- The installation was called Supermarché Ferraille.
- It took place at the Salon du livre et de la presse jeunesse in Montreuil.
- The event occurred in December 2006.
- The venue was the basement of the fair.
- Shopping carts bore the phrase 'Plaisir d'offrir, joie de recevoir'.
- A vendor offered a 'pochette de marketing agressif' as a bonus.
- A sign read 'Un coup de boule dans les prix'.
- A product displayed was 'Foie gras de Chômeur… élevé en HLM, nourri à la bière et aux pâtes'.
Entities
Institutions
- Salon du livre et de la presse jeunesse
Locations
- Montreuil
- France
- Seine-Saint-Denis
Sources
- artpress —