Superdesign Show 2024 at Superstudio Più During Milan Design Week
During Milan Design Week, the Superdesign Show will take place at Superstudio Più from April 15 to 21, 2024. This event, curated by Gisella Borioli and directed artistically by Giulio Cappellini, covers an area of 10,000 square meters and includes 80 companies and 40 projects from 11 nations across 3 continents, with a notable one-third of exhibitors hailing from Asia. The overarching theme is "THINKING DIFFERENT – everything, everywhere, everyone," highlighting Generation Z and environmental issues. Collaborations with Istituto Marangoni and Jönköping University are featured, while LEXUS showcases two installations focused on electric mobility. The HOME NOW section highlights domestic design, and Superstudio Digital provides immersive technology experiences. Designer Mara Bragagnolo presents furniture for children with special needs.
Key facts
- Superdesign Show runs from April 15 to 21, 2024 at Superstudio Più in Milan.
- Event spans 10,000 square meters with 80 companies and 40 projects from 11 countries and 3 continents.
- One-third of exhibitors are from Asia.
- Theme for 2024: 'THINKING DIFFERENT – everything, everywhere, everyone'.
- Giulio Cappellini chose bright green for the walls.
- Daniele Cima presents 'Why Not?' with 42 graphic versions in all languages.
- Collaborations include Istituto Marangoni, Jönköping University, and Politecnico Milano.
- Vietnam participates for the first time with a bamboo installation.
- LEXUS presents two installations on electric mobility.
- Superstudio Digital creates three Virtual Points with holograms, metaverse, and AI.
- Mara Bragagnolo presents furniture for special needs children.
Entities
Artists
- Gisella Borioli
- Giulio Cappellini
- Laura Vella
- Daniele Cima
- Toyo Ito
- Kazuyo Sejima
- Fujimoto
- Mara Bragagnolo
Institutions
- Superstudio Events
- Istituto Marangoni
- Jönköping University
- Politecnico Milano
- Scuola di Design
- ICFF (International Contemporary Furniture Fair)
- Superstudio Digital
- LEXUS
- Materially
- HABITS DESIGN
Locations
- Superstudio Più
- Milan
- Italy
- Thailand
- China
- Japan
- Vietnam
- Saigon
- New York
- United States
- Sweden