Superdesign Show 2017: Time To Color at Superstudio Più

Superstudio Più, a precursor of the Fuori Salone, presents the Superdesign Show during Milan Design Week 2017 under the theme 'Time To Color'. Founder Gisella Borioli notes a return to color in art, fashion, architecture, and design, citing examples like the Fondation Louis Vuitton with Buren's colored windows, multicolor fashion shows, works by Karim Rashid, Fabio Novembre, Studio Job, red-yellow-blue sculptures at MoMA's garden, and polychrome facades by Ceipo. The show spans 17,000 sqm, featuring emerging and established brands. Highlights include: Jin Kuramoto and Raw-Edges collaborating with AGC Asahi Glass on a sensory glass installation; PepsiCo's immersive experience launching LIFEWTR premium water with designers Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, chef Davide Oldani, Studio Job, and Patricia Urquiola; Charles Pétillon's monumental installation with Sunbrella's multicolor nautical fabrics and white balloons; and Marián Laššák's 'Empty Corners' lamp series in the Discovering: People&Stories section.