Super Sunglasses Turns 10, Collaborates with ECAL on Limited Edition
Super Sunglasses, founded in Milan in 2007 by Daniel Beckerman, celebrates its 10th anniversary with a collaboration with ECAL, the University of Art and Design in Lausanne. Known for its pop, unconventional models and affordable prices, the brand's unique Tuttolente model features Zeiss lenses. For the anniversary, Super partnered with ECAL's Master of Advanced Studies Design for Luxury and Craftsmanship, led by British designer Bethan Laura Wood. Students researched Super's models, materials, and colors, producing reinterpretations of the eyewear. The winning project, 'Antiquity' by Savvas Laz, customizes the Ilaria model with ancient Roman and Greek motifs. Beckerman stated that the collaboration aimed to find a celebratory design, and the laurel-adorned Ilaria stood out for its iconic form and simple narrative. The limited-edition glasses will be produced, embodying Italian culture and the brand's ethos combined with Swiss innovation, exemplifying a successful industry-academia partnership.
Key facts
- Super Sunglasses was founded in Milan in 2007 by Daniel Beckerman.
- The brand is known for pop, unconventional models and affordable prices.
- Its Tuttolente model is entirely made with Zeiss lenses.
- For its 10th anniversary, Super collaborated with ECAL in Lausanne.
- ECAL was founded in 1821 and is a top European art and design university.
- The collaboration involved students from the Master of Advanced Studies Design for Luxury and Craftsmanship led by Bethan Laura Wood.
- The winning project 'Antiquity' by Savvas Laz customizes the Ilaria model with ancient Roman and Greek motifs.
- The limited-edition glasses will be produced.
Entities
Artists
- Daniel Beckerman
- Bethan Laura Wood
- Savvas Laz
Institutions
- Super Sunglasses
- ECAL
- Nilufar
- Artribune
Locations
- Milan
- Italy
- Lausanne
- Switzerland