Subway Launches First Value Menu with 15 Items Under $5
Subway has launched its first-ever value menu, named the Fresh Value Menu, which consists of 15 items, each costing less than $5. Among the offerings are Deli Faves subs and Protein Pockets, both priced at $3.99, along with a daily rotating Sub of the Day for $4.99. This initiative is designed to appeal to cost-sensitive customers in light of increasing food prices and stiff competition in the fast-food sector. The introduction marks a strategic pivot for Subway towards more budget-friendly choices, utilizing its vast franchise network to boost customer visits. The menu is available across the nation starting now.
Key facts
- Subway launches first-ever value menu
- Menu called Fresh Value Menu
- 15 items all under $5
- Deli Faves subs priced at $3.99
- Protein Pockets priced at $3.99
- Rotating Sub of the Day for $4.99
- Aims to attract budget-conscious consumers
- Available nationwide immediately
Entities
Institutions
- Subway
Sources
- Quartz —