Substack Emerges as New Platform for Author Marketing

The expansion of Substack aligns with a broader trend in the publishing industry that started in the late 2000s, with the emergence of self-publishing platforms such as Amazon Kindle Direct Publishing and Smashwords. Although these services allowed authors to publish their work independently, they fell short in addressing marketing needs. Substack addresses this issue by offering a straightforward way for writers to cultivate audiences and showcase their creations, essentially serving as a modern equivalent to a book tour.