Style Craft Designs Anvila Wordmark as Floor Plan for Architecture Brand
Style Craft has created a brand identity for Anvila, an architecture firm, where the wordmark's A and V letterforms are derived from sectional geometry, built like a floor plan rather than styled. The custom condensed geometric sans construction features consistent stroke weight, sharp terminals, and zero rounding, making the letters read as load-bearing. Deep forest green serves as the primary brand color, symbolizing stability and material permanence, while a sharp lime or yellow-green accent functions as an engineering signal of precision. The identity system extends to construction vehicle livery, site signage, hard-hat PPE, and stationery, where color blocks anchor headers and footers structurally. The project is showcased on Behance.
Key facts
- Style Craft designed the brand identity for Anvila.
- The wordmark uses A and V letterforms drawn from sectional geometry.
- The typeface is condensed geometric sans with consistent stroke weight, sharp terminals, and zero rounding.
- Deep forest green is the primary brand color, associated with stability and material permanence.
- A sharp lime or yellow-green accent is used as an engineering signal of precision.
- The identity system includes construction vehicle livery, site signage, hard-hat PPE, and stationery.
- Color blocks on stationery serve as structural layout devices.
- The project is published on Behance.
Entities
Institutions
- Style Craft
- Anvila
- Behance