Study on sustainable tourism for Italian hamlets launches in Monferrato

A research study launched in summer 2024 examines sustainable tourism in the Italian hamlet of Cassine, a UNESCO site in Monferrato. Led by Dr. Francesca Leonardi, the study investigates how two cultural projects—an artist film residency in June 2024 and a collaborative guidebook by Bocconi University students coordinated by Prof. Paola Dubini—affect residents' sense of place. The guidebook, a 'sentimental guide' based on local stories, is due by end of October 2025. The study aims to develop sustainable tourism strategies that preserve local identity and avoid overtourism, which has caused a 30% drop in visitors to the Cinque Terre. Residents express both attraction to and fear of tourism, particularly gentrification. The research monitors evolving perceptions and hopes to create a model for other rural communities.