Studios Reaffirm 45-Day Theatrical Window at CinemaCon 2026
At CinemaCon 2026, every major studio, not just Universal, reiterated its commitment to theatrical windows of at least 45 days before movies go to streaming. This marks a middle ground in the ongoing debate over how long films should remain exclusive to theaters. The announcement signals a unified industry stance, potentially stabilizing the post-pandemic distribution landscape.
Key facts
- CinemaCon 2026
- Every major studio committed to 45-day theatrical windows
- Universal previously led with 45-day windows
- The announcement represents a middle ground in the streaming vs. theatrical debate
Entities
Institutions
- Universal
- TheWrap
- Yahoo!
- ArtsJournal