Studiopepe and Archiproducts Milano unveil FÒCO, the fire-themed finale to a natural elements design series
At Via Tortona 31, Archiproducts Milano showcases FÒCO. Living notes by Studiopepe, which marks the conclusion of a four-part exploration of natural elements, with a focus on fire as a symbol. Under the guidance of Arianna Lelli Mami and Chiara Di Pinto, Studiopepe has crafted an intricate installation featuring contributions from over 50 brands across twenty distinct environments, highlighted by a warm color scheme of amber, terracotta, burgundy, bordeaux, brown, and black. This design evokes a communal hearth. Unlike standard Fuorisalone exhibits, this installation will remain for the entire year, having previously attracted 15,000 visitors. It promotes dialogue among brands and encourages interdisciplinary collaboration in design, fashion, art, and food. Reported by Carolina Chiatto for Artribune.
Key facts
- FÒCO. Living notes by Studiopepe is the final part of a four-element curatorial series at Archiproducts Milano.
- The series previously explored earth, water, and air before concluding with fire.
- Studiopepe, led by Arianna Lelli Mami and Chiara Di Pinto, executed the design concept.
- Over 50 brands were integrated into around twenty different environments.
- A warm color palette of amber, terracotta, burgundy, bordeaux, brown, and black unifies the spaces.
- The design interprets fire symbolically as generative energy and a domestic hearth.
- The showroom is located at Via Tortona 31 in Milan.
- The project is designed to be a permanent interior installation, lasting year-round beyond the Fuorisalone.
Entities
Artists
- Arianna Lelli Mami
- Chiara Di Pinto
- Carolina Chiatto
- Enzo Maiorano
Institutions
- Archiproducts Milano
- Studiopepe
- Artribune
- Tortona Rocks
- Collater.al
Locations
- Milan
- Italy
- Via Tortona 31