Studio Moara's Cafe Branding: Warm Tones and Hand-Drawn Mascot
Studio Moara developed a complete visual identity system for a cafe, centered on a hand-drawn mascot. The branding spans menu, packaging, storefront, and stationery, using warm terracotta and cream tones. The mascot is structural, not decorative, and is applied consistently across all touchpoints. Packaging dielines reveal illustration, with typography guiding the eye and negative space allowing elements to breathe. The system uses one typeface and restrained color.
Key facts
- Studio Moara created the cafe branding system.
- The identity includes logo, mascot, packaging, and signage.
- The palette uses warm terracotta and cream.
- The mascot is hand-drawn and applied across all touchpoints.
- Packaging dielines reveal illustration.
- Typography guides the eye on packaging.
- Negative space is used intentionally.
- Stationery and menus follow the same system.
Entities
Institutions
- Studio Moara