Studio Five Brand Identity by The Negra Fuses Culture and Craft
The Negra created a brand identity for Studio Five, a culturally adept creative studio. At its core is a hand-drawn logomark that combines the number '5' with a gestural loop, symbolizing human craftsmanship within a production environment. The color scheme features four solid hues: electric lime, tangerine orange, soft lavender, and near-black, devoid of gradients or shadows. Bold grotesque slab fonts headline, while a transitional serif is used for body text, ensuring a clear hierarchy across social media templates, web, and merchandise. The phrase 'Fluent in culture. Makers by nature.' serves as a visual element. Studio Five engages in live action, commercials, animation, VFX, and social content. The Negra emphasized flat colors and marks, avoiding photographic textures. The identity is showcased in a 9:16 Reel and a full-bleed editorial spread, reflecting the studio's dedication to diversity with a balanced palette. The entire project can be viewed on Behance.
Key facts
- The Negra designed the Studio Five brand identity.
- The logomark fuses the numeral '5' with a gestural loop.
- The palette uses four flat tones: electric lime, tangerine orange, soft lavender, and near-black.
- No gradients or shadows are used.
- Headlines use a bold grotesque slab; body copy uses a transitional serif.
- Mission language: 'Fluent in culture. Makers by nature.'
- Studio Five operates across live action, commercial, animation, VFX, and social content.
- The identity avoids photographic texture entirely.
- The palette encodes commitment to diversity: no single tone dominates.
- Full project available on Behance.
Entities
Institutions
- The Negra
- Studio Five
- Behance