Studio Esseci restructures: press office spun off, Campagnolo expands consulting

Studio Esseci, founded in 1986 by Sergio Campagnolo, will split its operations from January 1, 2026. The press office activities will be transferred to a new company managed by Roberta Barbaro and Simone Raddi, while Campagnolo, through Studio Esseci Sas, will expand into cultural and tourism consulting, event planning, and training. In an interview, Campagnolo explains the role of a press office specialized in exhibitions. He emphasizes that timing is critical: contacting the press too close to the opening renders the investment unproductive. He advocates a 'long run' strategy, issuing a first announcement months in advance, with the bulk of work starting 90 days before the opening month to reach periodicals. The press office prepares a comprehensive press kit, sends a teaser press release, publishes materials on the website, runs a monthly teaser campaign, personally contacts relevant journalists, manages press conference invitations, and follows up until coverage appears. Campagnolo notes that while technology has changed from mail and fax to digital, the need for direct, personal relationships with journalists remains essential. He advises releasing essential information as early as possible, providing complete details under embargo for periodicals, and maintaining interest after the opening.