Studio Dial: London Studio Treats Code as Material for Branding and Generative Design
Studio Dial, a design studio based in London and led by Natalia Witwicka, is celebrated for its cutting-edge branding and generative design techniques. Their impressive client roster includes Google, Azra, and Inner City Consulting. Witwicka highlights the importance of viewing code as a fundamental material. The studio's design choices are shaped by their tools, with collaboration from the Google DeepMind team. Key projects feature the branding for Case for Cities, which transformed into a skyline motif; the identity for Azra restaurant, inspired by Afghan textiles; and the Swift Bars identity, showcasing a generative pattern system based on cocktail stirring. Studio Dial effectively merges physical and computational design. This article, featuring project images from 2026, was authored by Paul M, a Junior Writer for It's Nice That.
Key facts
- Studio Dial is a female-led design and creative technology studio based in London.
- Founded by Natalia Witwicka.
- Clients include Google, Azra, and Inner City Consulting.
- Works on branding, cocktail menus, and campaign identities for generative tools and insurance platforms.
- Treats code as a material, shaped and tested like paper and ink.
- Collaborates with Google DeepMind team.
- Case for Cities identity grew from experiments in visually portraying growth into a skyline.
- Azra identity inspired by traditional Afghan textiles and cloud-band motif, leading to a generative tool for textile patterns.
- Swift Bars identity inspired by the motion of stirring a cocktail and citrus twist, creating a generative pattern system.
- Article published on It's Nice That, written by Paul M.
Entities
Artists
- Natalia Witwicka
- Paul M
Institutions
- Studio Dial
- Azra
- Inner City Consulting
- Google DeepMind
- It's Nice That
Locations
- London
- United Kingdom