Studio Blackburn Unveils New Global Branding for Brompton

Studio Blackburn, located in London, has finalized a rebranding initiative for Brompton, the manufacturer of folding bicycles. Led by Alex Voss, this project introduces a bespoke typeface named Brompton Slab and a systematic logo grid, addressing the inconsistencies in Brompton's visual identity resulting from its growth in Europe and Asia. The design incorporates a minimalist approach with a slab serif font and laser-cut aluminum stencil plates, featuring a blend of cobalt blue and unrefined metal textures. Print materials include proof sheets with handwritten annotations, sizable B stencil plates, and newspapers arranged on wooden palettes. The branding also spans digital platforms, maintaining uniform typography. The project exemplifies how brands can adapt while staying true to their craftsmanship. Additional information can be found in the Studio Blackburn portfolio.