Studio Blackburn Creates Dual-Identity Branding for Ellis Butchers
Studio Blackburn has developed a unique visual identity and sustainable branding for Ellis Butchers, founded by Nick Ellis. The goal was to create a cohesive brand for two distinct shops in Blackheath Village and Blackheath Standard. The design for the historic Village shop showcases its century-long legacy with a classic logo, traditional tiles, and a sophisticated green palette. Meanwhile, the Standard shop embraces a modern vibe with striking typography and lively orange accents, featuring playful meat characters, including 'Meat Ellis,' to add charm. The branding extends to stationery like bags and business cards, ensuring a cohesive look. This project highlights how traditional businesses can connect with new audiences while balancing heritage and contemporary style.
Key facts
- Studio Blackburn designed branding for Ellis Butchers.
- Founder Nick Ellis acquired two shop locations in Blackheath Village and Blackheath Standard.
- The Village shop uses a classic logotype, traditional tiles, and a green color palette.
- The Standard location uses bold typography, orange accents, and 'Meat Ellis' characters.
- Stationery includes shopping bags, business cards, and product tags.
- Digital branding features social-first aesthetics.
- The identity balances heritage with modern playfulness.
- The project highlights flexible frameworks for multi-site retail.
Entities
Institutions
- Studio Blackburn
- Ellis Butchers
Locations
- Blackheath Village
- Blackheath Standard