Studio Aya Uses Motion Design to Bring Brands to Life
Studio Aya, founded in 2010 by Ryūtarō Mihara, specializes in motion design that transforms brand identities into dynamic narratives. Mihara's childhood fascination with moving objects like kendamas and yo-yos inspired the studio's approach. The studio's recent rebranding, designed by Paulo Rogerio – Brand Design, reflects this playful energy. Studio Aya's work emphasizes emotional engagement over fleeting trends, proving that movement can create lasting connections between brands and audiences.
Key facts
- Studio Aya was founded in 2010 by Ryūtarō Mihara.
- Mihara's childhood fascination with kendamas, spinning tops, and yo-yos inspired his work.
- The studio's recent rebranding was spearheaded by Paulo Rogerio – Brand Design.
- The new visual system is inspired by Mihara's playful childhood memories.
- Studio Aya focuses on capturing brand essence through movement.
- Mihara initially studied science before turning to artistic expression.
- The studio aims to create emotional connections between brands and audiences.
- Mihara stated: '情熱が私たちをここまで導いてくれました。そしてこれからも私たちを前進させ続けるでしょう。'
Entities
Artists
- Ryūtarō Mihara
- Paulo Rogerio
Institutions
- Studio Aya
- Paulo Rogerio – Brand Design