Street artist Pao paints mural for Perfetti's 70th anniversary
Perfetti Van Melle, a global confectionery group, commissioned Milanese street artist Pao to create a mural at its Lainate factory for its 70th anniversary. The mural depicts the history of its brands, including Vigorsol, Big Babol, Alpenliebe, and Golia. The factory opened its doors to the public for the first time over the last weekend of September 2016, allowing thousands of visitors to tour production processes and view the mural in progress. Pao previously created a mural for Campari's 110th anniversary and participated in Ikea Loves Earth, a sustainability-themed street art performance.
Key facts
- Perfetti Van Melle celebrated its 70th anniversary in 2016.
- Street artist Pao created a mural at the Lainate factory.
- The mural features brands Vigorsol, Big Babol, Alpenliebe, and Golia.
- The factory opened to the public for the first time in September 2016.
- Thousands of visitors attended the open house.
- Pao previously worked on a mural for Campari's 110th anniversary.
- Pao participated in Ikea Loves Earth in summer 2016.
- Takashi Murakami designed packaging for Frisk in 2015.
Entities
Artists
- Pao
- Takashi Murakami
- Bruno Munari
Institutions
- Perfetti Van Melle
- Campari
- Ikea
Locations
- Lainate
- Italy