Streaming Ad Spend to Near $20B by 2029, Closing Gap with TV
According to estimates from advertising consultancy Madison and Wall, spending on streaming advertisements is expected to reach nearly $20 billion by 2029, closely rivaling the revenue generated by linear TV ads. The swift expansion of streaming services is transforming the television advertising landscape, with digital ad expenditures set to surpass those of conventional broadcast advertising. The Wall Street Journal has reported on this significant transition, emphasizing the rapid shift of advertising funds from linear television to streaming platforms. Madison and Wall's forecasts highlight the fundamental changes in media consumption habits and the economics of advertising.
Key facts
- Streaming ad spending projected to approach $20 billion by 2029.
- Linear TV ad spending expected to be not far off from streaming ad spending.
- Estimates from ad consulting firm Madison and Wall.
- Reported by The Wall Street Journal via MSN.
- Streaming ad buying is about to overtake TV ad revenue.
Entities
Institutions
- Madison and Wall
- The Wall Street Journal
- MSN