Stokes Coffee Rebrands with Illustrated Characters

Stokes Coffee, a roaster with a rich 124-year legacy and now in its fourth generation, has launched a new brand identity in collaboration with Eat Marketing. Dubbed The Stokes People, this fresh branding features illustrated figures inspired by actual family members, current employees, and previous generations. These characters are showcased on packaging, in wholesale communications, cafés, and across social media platforms. The rebranding strikes a balance between avoiding a sterile modern aesthetic and a nostalgic museum-like appearance, instead opting for a design system that adds a human touch. Eat Marketing initiated the process with a brand audit, strategy development, tone of voice, and packaging review prior to crafting the visuals. The goal is to transition Stokes into a commercially confident modern brand while preserving its warmth.