Stoëmp’s Sustainable Branding: Rooted in Strategy, Not Style

Stoëmp, a branding and design agency based in Brussels and Copenhagen, emphasizes sustainable branding through deep-rooted strategy rather than fleeting aesthetics. Co-founders Wojciech Szlachta and Gaetano Licata, who started the studio in 2009 after a school-day promise, focus on long-term brand evolution. The agency's approach involves extensive research into a brand's purpose, voice, and audience, guided by director of strategy Thomas De Vylder. This methodology avoids moodboards and instead builds a structural backbone for naming, tone, visual identity, and communication. Stoëmp's visual language is described as lean, minimal, and pragmatic, influenced by 90s skateboarding magazines and films. Notable projects include identities for Volca Studio, A2M Architecture, and upcoming work for perfume brand Paris & Oman and furniture retailer Oaksome. The studio views design as a tool for shaping experiences, not a fixed aesthetic.